I’ll take you back to the basics so that you can truly understand Influencer Marketing and PR. They go hand in hand. You’ll also see the importance of it in today’s marketing strategy for businesses. So, in case you didn’t know… Influencer Marketing is a form of marketing where influencers in their respected fields or niches has a specific target market (audience) in which they … [Read more...]
Consulting Is A Thriving Industry, Here’s Why…
Any business or brand isn’t going to blindly execute a strategy without the know-how and expert knowledge from their business consultant. Whether you’re a small, midsize or large business. Before I go any further let me break down that a brand and business are interchangeable. Your business will provide a product or service, while your brand is the image and character of your … [Read more...]
Get to Know Your Ideal Customer in Business
One thing I can honesty share from my personal experience of being an entrepreneur is that you need identify your target market and it’s NOT your friends and family. I’m sure your friends and family want to show support and help you but, they are not your ideal customer. When you are providing a product or service, a rule of thumb is asking what problem are you solving? What … [Read more...]
5 Great Offline Marketing Tools for Promoting Your Brand
We live in a digital world, so it’s easy to get wrapped up in liking, sharing, tweeting, and pinning. But it’s also important to get back to the basics because, though it feels like it sometimes, not everyone is online. Most of the information we need is only a Google search away, but there’s something to be said about seeing and experiencing things in the real world. This … [Read more...]
When Your Branding Is On Target
I recently received a complimentary 30 minute Brand Session from Cover Paige Creative. It was my prize for coming in 2nd place in the B-Link Biz Contest through the Blogalicious Marketing Network. #BLinkBiz I was really pleased with my brand consultation with Cara of Cover Paige Creative. I did re-brand in January of this year and that helped me streamline who I am and … [Read more...]
- 1
- 2
- 3
- 4
- Next Page »